When I first read Tom Peters’ article “A Brand Called You” it fueled my passion nine years ago to seek out the training for doing Personal Branding work. It was so invigorating I couldn’t stop learning until I had earned every certification possible.
Recently, I’ve seen tons of articles about the topic- both positive and negative. So let’s look at both sides.
Some belittle what personal branding does. Several state that personal branding creates a façade — saying it is merely playing a character. The authors of these articles claim that branding isn’t genuine.
Here’s the truth! People value authenticity and transparency. Surprisingly, some people think that branding is only for celebrities and companies who need a logo, website, tag-line, or a sensational image.
Branding involves so much more than image, logo, or how you dress. It’s about expressing your total package. It’s about authenticity, building trust, and helping people — their teams and organizations — be more successful.
Yes, branding includes tangible things like your website, branded colors, logos, etc. It is literally a process — a journey you take to discover YOUR BRAND and how to express it in everything you do. It involves the tangible AND the intangible.
Here are five reasons why personal branding is necessary for your career success.
#1. Personal branding will enhance your career growth opportunities and enrich your entrepreneurial achievements. It delves into becoming more self-aware of what specific talents and strengths bring you the most fulfillment.
#2. It brings clarity to the messaging you want to use in all communication—writing, speaking, hosting a meeting, presenting on a topic, or developing your online presence.
#3. It conveys your values, makes you more marketable, and gives you a competitive edge!
#4. It helps you focus on spending time staying in touch with those who can help you reach your goals, rather than networking like crazy at social events.
#5. It gives you more leverage in business development of sales.
As Tom Peters says, “It’s this simple: You are a brand. You are in charge. There is no single path to success. And there is one right way to create the brand called You. Except this: Start today. Or else.”
Read and share this valuable article:How a Personal Brand Can Help Reimagine Your Future
That’s My Voice: What’s yours? Let me hear your wisdom and I’ll send you a free article I wrote for SW Spirit Magazine
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