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Self-Awareness is a Leadership Requirement

 

Brand

Does Your Brand Have It?

When you hear the word leader, what traits come to mind? Dedication, influence, expertise, and confidence, perhaps. Additionally, a leader simply must have a big dose of self-awareness. How do you know if you have it?

By definition self-awareness is “the conscious knowledge of one’s own character, feelings, motives, and desires.” It’s a trait that allows you to recognize how your presence affects others around you. Are you aware of what others’ body language and behaviors might be saying?  Do you sense friction arising during conversations? Can you recognize the message given by certain facial expressions or gestures? Likewise, what’s the atmosphere of your office on any given day? Is it high-energy or low morale? Even if you’re not having the best day, remember people are watching you and your demeanor is contagious.  Don’t let a bad day dull your presence.

Self-awareness is an important trait that will move a good leader to an outstanding leader. It creates a strong brand presence. Here’s a checklist to determine if you’ve “got it.”

  1. Do you show empathy toward your team? People need to know you care before they care what you know.
  2. Does your presence exude leadership without having to use your title? A leader is an authentic influencer, one who is willing to work alongside people and help them reach their goals.
  3. Do you take time to examine you? What are areas where you can improve?  I’ve heard it said “learning is K through 80+.” Leaders are learners.
  4. Do you ask for feedback? It takes courage, but it’s worth it to hear what others’ perspectives might be.
  5. Are you an authentic leader? Let your team get to know the real you! Yes, being vulnerable is a good thing. It shows you are a human being….not just a human doing!

So what are the signs?

Read:  7 Signs That You Are Not As Self-Aware As You Think  

How Do You Know If You’re Self-Aware?

That’s My Voice: What’s yours? Let me hear your wisdom and I’ll send you a free article I wrote for SW Spirit Magazine

Valerie@valerieandcompany.com

Light bulb

Find out more about my books here:

Do It Right!

“Do it right in the presence you exude. Do it right in how you communicate. Do it right in how you demonstrate a strong personal brand. Do it right in how you look, act, walk, talk and ARE from the inside out. Valerie’s tips will build your self-confidence knowing you can Do It Right.”

do-it-right-3d

“Business leaders refer to communications, teamwork, and etiquette as “the soft skills.” They are not the soft skills if they can get you fired. They are the foundation of business relationships, and nothing happens in business until there is a relationship. This book fills an important gap in the education of new and seasoned professionals.”

~Tom Trotter-IBM Executive & Community Leader

Monday Morning Leadership for Women

MMLW 3D

“Monday Morning Leadership for Women is a treasure of timely insights and action plans that can advance any woman. It’s terrific!”

~ Candace O’Keefe -Executive Director, Leadership America, Inc.

 

Having a Positive Presence Counts! 6 Interviewing Do’s and Don’ts

 

by stockimages,Freedigitalphotos

We’ve all had to endure the “dreaded” interview. Have you ever left the interview thinking, “Did I do this right? Did I say that wrong? How did I look?” I’m sure you have, along with many other thoughts that flood our brains after an interview.

This is when having a positive presence counts! Your credentials are, of course, important—but a first impression with impact speaks volumes. You never know exactly what an interviewer is looking for; so let your brand, etiquette, and skills stand out.

Here are some do’s and don’ts to keep in mind the next time you have an interview opportunity. Remember these tips, be confident, focus on your interview, and you’ll know if you did this or that right.

Do’s

1. Do research- Never “wing-it!” Know the brand of the company. With the internet at your fingertips, use online resources to your advantage. Learn, in advance, all you can about the company, the business, the culture, and the position. Use sites like LinkedIn, Facebook, and Glassdoor to increase your knowledge. Impress them with what you know.

2. Say thank you- Send a short handwritten thank-you note. It shows your brand attributes of being pro-active, engaging, and relationship building.

3. Ask questions- This is another opportunity to sell yourself. Asking questions about the company or industry shows that you’ve put effort in preparing for the interview. They’ll appreciate your genuine interest.

4. Brag-without bragging- Stress your achievements. They are part of who you are-YOUR BRAND. Don’t share negative information about yourself. Be proud of your accomplishments and relate them to ways you can make a difference in the organization. If you are asked about your weaknesses — turn this to the positive. Say something like, ” One of my LIABILITIES I’ve recognized is that I tend to hold back my opinions. What I’ve learned is to value my knowledge and expertise —which allows me to have more self-confidence in speaking up.”

5. Listen!- Be aware of your body language. Smile and nod occasionally to show you’re engaged and interested.

6. Be courteous- to the receptionist, administrative assistant, anyone. You never know who may work directly with the interviewer. They may say something about your demeanor before the interview even starts. Your first impression counts when you first walk in the door.

Don’ts

1. Don’t answer calls or texts- Believe it or not, people do it — during the interview! Turn off or silence your phone. You have an opportunity to shine during the interview; don’t dull it by derailing your brand.

2. Salary requirements- Don’t discuss salary or vacation time. Save this for AFTER an offer is made. You don’t want to imply that your interest is based solely on salary and benefits.

3. Don’t rely on your resume- We’re so digital these days. Bring several copies of your resume but remember your online presence is critical too. An interviewer will likely Google you before or during your interview. No matter what is on your resume, you will have to sell YOU — on or off paper.

4. Don’t ever lie- It’s true that it’s hard to land a job, but it will be a huge mistake to lie about your credentials. Be authentic and answer questions concisely with confidence.

5. Don’t arrive late and/or look unkempt-Give yourself ample time to dress and arrive early. Beforehand, make sure you know the exact location, more than one way to get there, and the building or suite where the interview is located. Clothing, hair, and accessories should be professional. Avoid chewing gum, smelling like smoke, being overly perfumed/cologned, and showing up late. These are all ingredients what will create a bad impression.

6. Don’t forget a pen- Take notes so that you can remember crucial information. Your preparedness will help you stand out!

Here’s a funny video about what NOT to do during a interview.

 

 

That’s My Voice: What’s yours? Let me hear your wisdom and I’ll send you a free article I wrote for SW Spirit Magazine

Valerie@valerieandcompany.com

Light bulb

Find out more about my books here:

Do It Right!

“Do it right in the presence you exude. Do it right in how you communicate. Do it right in how you demonstrate a strong personal brand. Do it right in how you look, act, walk, talk and ARE from the inside out. Valerie’s tips will build your self-confidence knowing you can Do It Right.”

do-it-right-3d

“Business leaders refer to communications, teamwork, and etiquette as “the soft skills.” They are not the soft skills if they can get you fired. They are the foundation of business relationships, and nothing happens in business until there is a relationship. This book fills an important gap in the education of new and seasoned professionals.”

~Tom Trotter-IBM Executive & Community Leader

Monday Morning Leadership for Women

MMLW 3D

“Monday Morning Leadership for Women is a treasure of timely insights and action plans that can advance any woman. It’s terrific!”

~ Candace O’Keefe -Executive Director, Leadership America, Inc.

 

Does Information Cause Transformation?

By wiangya, published on 16 November 2011 Stock Photo - image ID: 10064924 I’ve been thinking about the reason I enjoy executive coaching so much. Yes, I enjoy watching people move forward in their careers. Yes, it’s humbling to know I’ve made a difference in how people think or behave — habits they learn to change. But above all these things — my love for coaching comes from seeing someone do something that is transformational.

Here’s a recent example. I’ve changed the name to protect the innocent,  as they say.

Bill was a middle manager in a Fortune 100 company who was burned out, frustrated at what wasn’t happening that he thought should be happening, and ready to give up a good paying job. His complaints were partially well founded. Bill’s boss did not agree that he was ready for a new role. He had sought a promotion and was turned down. “You have not demonstrated that you are ready to manage a larger part of our organization,” he was told.

Add to that Bill was bored with what seemed mundane work and mindless tasks that were below his level of skills. Why didn’t people recognize his worth, he wondered?

Part of being a skilled coach is to practice deep listening — hearing not only the words, but the words behind the words. I’ve been trained to do just that, so after a few coaching sessions it became clear that  Bill was looking at all the things he felt were wrong while being blinded to those things that could be right. We began seeking what he could do to show his personal brand attributes in a way that demonstrated strong leadership capabilities.

Here’s the outcome of what followed. Bill saw what parts (although some were small parts) of his job brought him pleasure and used his strengths. He found ways to do more of those things and spend less time on areas where he struggled. With those struggling areas, Bill was able to delegate to people who had greater skills where he was weak. Low and behold, people began to recognize Bill’s skills that brought more successes for the team. He was given projects where he could use those skills — time after time,  he delivered above and beyond expectations.

Now Bill is more engaged with his work and with his team. He is  more fulfilled in his role. He upped his game by taking risks with new activities that others were not willing to take on.

After a year of coaching, Bill took all the information from our sessions, all the tools that were shared, and went from a state of learning to a state of transforming – his role and his career. Last we spoke, Bill had been offered a promotion.

What are you saying to yourself that may be keeping you from seeing possibilities? Positive self-talk matters. Finding your brand attributes that bring more success is important. Keeping your skills current is mandatory. Remember— as William Arruda says, “Personal Branding is evolutionary,  not just revolutionary.”

That’s My Voice: What’s yours? Let me hear your wisdom and I’ll send you a free article I wrote for SW Spirit Magazine

Valerie@valerieandcompany.com

Light bulb

Find out more about my books here:

Do It Right!

“Do it right in the presence you exude. Do it right in how you communicate. Do it right in how you demonstrate a strong personal brand. Do it right in how you look, act, walk, talk and ARE from the inside out. Valerie’s tips will build your self-confidence knowing you can Do It Right.”

do-it-right-3d

“Business leaders refer to communications, teamwork, and etiquette as “the soft skills.” They are not the soft skills if they can get you fired. They are the foundation of business relationships, and nothing happens in business until there is a relationship. This book fills an important gap in the education of new and seasoned professionals.”

~Tom Trotter-IBM Executive & Community Leader

Monday Morning Leadership for Women

MMLW 3D

“Monday Morning Leadership for Women is a treasure of timely insights and action plans that can advance any woman. It’s terrific!”

~ Candace O’Keefe -Executive Director, Leadership America, Inc.

It Takes A Strong Brand To Stand Up

by Stuart Miles, freedigitalphotos.net

How can you maintain your standards when you are asked to do something against your values?

Remember what being authentic means. It means you are very clear about what is important to you knowing that your values are what you take with you every day wherever you go. They are your operating principles.

It takes a strong brand to stand up for your beliefs when your values are being compromised. It takes an even stronger one to know that values SHOULD be respected. Your brand is composed of your values, stories, talents, life experiences, interests, etc. By taking a professional approach, not only are you exuding your authentic brand, but you are expressing leadership.

Here is a story one of our readers sent me along with this Four Way test:

I’ve noticed that the people I get along with the best are those with the same values I have.  The times I’ve had conflict have often been due to the fact that I have a different standard than the other person.  For example, I resist telling white lies on the phone and feel uncomfortable when a boss asks me to say he or she is in a meeting when that is not true.  I prefer to simply tell the caller the boss is unavailable at the moment, but will be glad to return the call later.

My main point is that values and integrity in the workplace are important.  I believe this relates to diversity as well, i.e. working with coworkers of different ethnic backgrounds and cultures.  It is important to respect the viewpoints of others and appreciate their uniqueness.  I just think we should respect our values as well. ~Mary Cooper

The Four-Way Test Award Criteria
1) Is it the Truth?
2) Is it fair to all concerned?
3) Will it build good will and better friendships?
4) Will it be beneficial to all concerned?

That’s My Voice: What’s yours? Let me hear your wisdom and I’ll send you a free article I wrote for SW Spirit Magazine

Valerie@valerieandcompany.com

Light bulb

Find out more about my books here:

Do It Right!

“Do it right in the presence you exude. Do it right in how you communicate. Do it right in how you demonstrate a strong personal brand. Do it right in how you look, act, walk, talk and ARE from the inside out. Valerie’s tips will build your self-confidence knowing you can Do It Right.”

do-it-right-3d

“Business leaders refer to communications, teamwork, and etiquette as “the soft skills.” They are not the soft skills if they can get you fired. They are the foundation of business relationships, and nothing happens in business until there is a relationship. This book fills an important gap in the education of new and seasoned professionals.”

~Tom Trotter-IBM Executive & Community Leader

Monday Morning Leadership for Women

MMLW 3D

“Monday Morning Leadership for Women is a treasure of timely insights and action plans that can advance any woman. It’s terrific!”

~ Candace O’Keefe -Executive Director, Leadership America, Inc.

How Do You Brag About Your Brand…Without Bragging?

 

Image courtesy of hin255 / FreeDigitalPhotos.net

You never know when opportunity will knock. Wouldn’t it be a shame to miss an opportunity because you didn’t promote yourself when you should have?  No one wants to be called a braggart. You know, the ones that are always tooting their own horns and taking all the credit.

That type of bragging isn’t good for anyone’s brand. It’s annoying and just not good business. At the same time, it’s crucial that those willing to open a door for us know that we’re worthy of the opportunity. There’s also a financial cost in not promoting yourself, read more.

Here are 5 ways to promote YOU without bragging:

1. Say thank you.  Don’t downplay a compliment. Instead, a simple thank you will do. Or go a bit further and say, “Thank you,  I appreciate you noticing.” In this article, The Right Way to Sell Yourself, William Arruda is quoted as saying, “Building a strong personal brand isn’t about telling people how great you are.” It’s about showing people how great you are.” He adds that employees should understand where they can contribute the greatest value, and then demonstrate those things that make them exceptional.”

2. Share your accomplishments. Social media is a beneficial tool to have your latest accomplishments noticed. LinkedIn profiles provide a section just for “tooting your own horn.”  Add your latest certifications, training, and awards. People love a good story,  so use the summary to tell a story about you, your credentials, accomplishments and something personal.  It should be engaging and tap into people’s emotions without you being a braggart.Occasionally post an update about something exciting that happened. Instead of saying, “I am the best sales person in the whole region,” say something like, “today I was recognized as one of the top sales people in the region. What an honor to be included!”

3. Promote someone else. Recognize a colleague for their success. More than likely they’ll return the favor. Not only will people notice your colleague’s achievements,  but they’ll notice your generosity and leadership in celebrating someone else’s advancement.

4. Speak to your audience. Self-promoting is about sharing your value with the people who are going to make a difference in reaching your goals. Find the right moment to share an achievement without randomly bringing it up in the middle of a conversation with people who may not care. For example, if your boss is having a meeting to discuss reaching the company goal, don’t be afraid to speak up and say, “When I was responsible for a campaign last year, I was able to help us reach a sales goal by using  XXX technique. We met our goal two months before the deadline.” This sounds impressive without bragging and gives them a measurable benchmark. They’ll remember you for speaking up.

That’s My Voice: What’s yours? Let me hear your wisdom and I’ll send you a free article I wrote for SW Spirit Magazine

Valerie@valerieandcompany.com

Light bulb

Find out more about my books here:

Do It Right!

“Do it right in the presence you exude. Do it right in how you communicate. Do it right in how you demonstrate a strong personal brand. Do it right in how you look, act, walk, talk and ARE from the inside out. Valerie’s tips will build your self-confidence knowing you can Do It Right.”

do-it-right-3d

“Business leaders refer to communications, teamwork, and etiquette as “the soft skills.” They are not the soft skills if they can get you fired. They are the foundation of business relationships, and nothing happens in business until there is a relationship. This book fills an important gap in the education of new and seasoned professionals.”

~Tom Trotter-IBM Executive & Community Leader

Monday Morning Leadership for Women

MMLW 3D

“Monday Morning Leadership for Women is a treasure of timely insights and action plans that can advance any woman. It’s terrific!”

~ Candace O’Keefe -Executive Director, Leadership America, Inc.

Get Your Brand Fashion Ready for the Summer!

Clothes on Hangers

Summer is almost here.  Is your professional  wardrobe ready for the heat?  Here are a few examples of the season’s top trends for women and men.

 Women’s Styles

1. Safari Prints- Use these to accent. Don’t make the entire outfit a safari print. Try a purse, belt, or shoe paired with a solid pant or skirt.

2. Color- Combine one of Pantone’s Spring/Summer 2014 colors with complimentary colored accessories or neutral top and bottom.
3. Metallics-Again, fun to use and adds a little something special to an outfit. A nice belt is perfect
Men’s Styles

1. Blue on Blue- Pair a crisp, light blue shirt with a dark blue tie and blazer. The contrasting colors are a trendy and professional alternative to typical suit combinations.

2. Denim-Light weight shirts or blazers with a dark denim finish are a professional option when worn with a nice shirt and tie.

3. Patterns- A subtle striped shirt or suit stands out more than the usual solid colored suit. Patterns are wearable at the office and shows you are stylish, yet professional. Here is a detailed list of men’s dress shirt trends for Spring and Summer. For the latest on suit tailoring, watch this slide show on GQ’s Guide to Suits.

For more trends, check out these articles:

Men: 2014 Fashion & Style Resolutions 

That’s My Voice: What’s yours? Let me hear your wisdom and I’ll send you a free article I wrote for SW Spirit Magazine

Valerie@valerieandcompany.com

Light bulb

Find out more about my books here:

Do It Right!

“Do it right in the presence you exude. Do it right in how you communicate. Do it right in how you demonstrate a strong personal brand. Do it right in how you look, act, walk, talk and ARE from the inside out. Valerie’s tips will build your self-confidence knowing you can Do It Right.”

do-it-right-3d

“Business leaders refer to communications, teamwork, and etiquette as “the soft skills.” They are not the soft skills if they can get you fired. They are the foundation of business relationships, and nothing happens in business until there is a relationship. This book fills an important gap in the education of new and seasoned professionals.”

~Tom Trotter-IBM Executive & Community Leader

Monday Morning Leadership for Women

MMLW 3D

“Monday Morning Leadership for Women is a treasure of timely insights and action plans that can advance any woman. It’s terrific!”

~ Candace O’Keefe -Executive Director, Leadership America, Inc.

Are Business Cards Important for Your Brand?

Yes! And Here are Three Reasons Why They’re Critical 

1. First impression-The physical aspect of exchanging business cards creates a connection. It’s the opportunity for you to leave a mark….literally. It’s an extension of your brand and gives the other person a mental and tangible memory of who you are. While others may hesitate to introduce themselves and exchange cards, you’ve made a lasting impression.

2. Relationship building- You were confident and bold in asking for someone’s card. Now what? Here’s when you have the opportunity to build a relationship! Take notes on the business card you received to trigger something about that person. Then invite him or her to reconnect for coffee, lunch, etc.  Now you’ve begun a relationship you can keep nurturing.

3. Stand out- Don’t get so lost in digital tools that you are left without a card to exchange. Always have a well designed and memorable business card handy to give to someone. The design should be consistent with your brand. If you’re in a creative field, it could be colorful. If you are an executive in a corporation, likely it will be more formal. What message do you want your card to give? It’s just like making a first impression! Let it speak for itself about YOU as a BRAND.

Read this list of ways to make your card worth keeping!

7 Tips for an Eye-Catching Business Card.

That’s My Voice: What’s yours? Let me hear your wisdom and I’ll send you a free article I wrote for SW Spirit Magazine

Valerie@valerieandcompany.com

Light bulb

Find out more about my books here:

Do It Right!

“Do it right in the presence you exude. Do it right in how you communicate. Do it right in how you demonstrate a strong personal brand. Do it right in how you look, act, walk, talk and ARE from the inside out. Valerie’s tips will build your self-confidence knowing you can Do It Right.”

do-it-right-3d

“Business leaders refer to communications, teamwork, and etiquette as “the soft skills.” They are not the soft skills if they can get you fired. They are the foundation of business relationships, and nothing happens in business until there is a relationship. This book fills an important gap in the education of new and seasoned professionals.”

~Tom Trotter-IBM Executive & Community Leader

Monday Morning Leadership for Women

MMLW 3D

“Monday Morning Leadership for Women is a treasure of timely insights and action plans that can advance any woman. It’s terrific!”

~ Candace O’Keefe -Executive Director, Leadership America, Inc.

 

Is Your Brand Accountable?

Accountability2

When something negative impacts an organization, people can impulsively look to blame others. Instead, an organization’s culture based on accountability and trust has a better chance of thriving and being resilient in difficult times.   Where there is blame there is no learning; instead it requires that everyone, even leaders, take ownership and learn from what went wrong.

I shared this article on accountability with a colleague who had this to say.

Great stuff as always! I like that Jack Welch was mentioned. I’ve always admired his commitment to holding people accountable (as well as himself). His tough approach that earned him the moniker “Neutron Jack” has received its share of criticism. But I remember hearing him say in an interview that when someone continues to perform below expectations, he is in essence doing them a favor by moving them out of the organization where they can find a better fit for their talents.My thinking on this is that the employee who has just been “de-hired” may not see it that way at first, but eventually they will likely discover that they needed to be somewhere where they could thrive rather than merely survive.

Do you hold yourself accountable? Take this Free Quiz: From Blame to Accountability. It’s my free gift to you!

 

That’s My Voice: What’s yours?
Let me hear your wisdom and I’ll send you a free article I wrote for SW Spirit Magazine

Valerie@valerieandcompany.com

Light bulb

Find out more about my books here:

Do It Right!

“Do it right in the presence you exude. Do it right in how you communicate.
Do it right in how you demonstrate a strong personal brand. Do it right in how you look, act, walk, talk and ARE from the inside out. Valerie’s tips will build your self-confidence knowing you can Do It Right.”

do-it-right-3d

“Business leaders refer to communications, teamwork, and etiquette as “the soft skills.” They are not the soft skills if they can get you fired. They are the foundation of business relationships, and nothing happens in business until there is a relationship. This book fills an important gap in the education of new and seasoned professionals.”

~Tom Trotter-IBM Executive & Community Leader

Monday Morning Leadership for Women

MMLW 3D

“Monday Morning Leadership for Women is a treasure of timely insights and action plans that can advance any woman. It’s terrific!”

~ Candace O’Keefe -Executive Director, Leadership America, Inc.

 

Leaders are Learners: Does Your Brand Include Learning?

Leaders are Learners 

I guess you’d call me a LEARNAHOLIC. I’ve come to realize that I get a kick out of learning something new. And I get a buzz when I can spout wisdom from listening to a thought leader, reading an article, revealing a statistic or even hearing a friend’s idea.

Leaders get it! And my belief is that all of us can be leaders in our corners of this world. As we mature, it doesn’t matter how old we are! The key to living a purposeful life is to keep learning and sharing. That doesn’t take money. That doesn’t take exercise. It just takes curiosity.

Here are a few interesting facts I learned recently from WebMD Magazine:

1 – A study of 400,000 retirees found that those who retired at an older age were less likely to develop dementia later.

2 – Shopaholics comprise one in 10 of us. There are two things in common with compulsive shopaholics. First, they don’t think credit card debt is a big deal; they may max out cards, skip payments, or only pay the monthly minimums. Second, they often shop to feel happier. Hmm, something to think about!

3 – Parents’ TV viewing habits influence their kids’ patterns of screen time. For every hour of TV that parents watch, their children watch an additional 12 minutes. Parents have a greater impact on kids’ patterns than screen time rules or access to a TV in the bedroom. The American Academy of Pediatrics recommends kids get no more than two hours of non-educational screen time per day.

That’s My Voice: What’s yours?
Let me hear your wisdom and I’ll send you a free article I wrote for SW Spirit Magazine

Valerie@valerieandcompany.com

Light bulb

Find out more about my books here:

 

Do It Right!

“Do it right in the presence you exude. Do it right in how you communicate.
Do it right in how you demonstrate a strong personal brand. Do it right in how you look, act, walk, talk and ARE from the inside out. Valerie’s tips will build your self-confidence knowing you can Do It Right.”

do-it-right-3d

“Business leaders refer to communications, teamwork, and etiquette as “the soft skills.” They are not the soft skills if they can get you fired. They are the foundation of business relationships, and nothing happens in business until there is a relationship. This book fills an important gap in the education of new and seasoned professionals.”

~Tom Trotter-IBM Executive & Community Leader

Job Seekers Are Paying Attention to Company Brands

business guy binoculars

 

I recently spoke with Erin Osterhaus, Analyst at Software Advice, about the importance of employer branding. Knowing that she conducted a relevant research study on how jobs seekers use Glassdoor reviews, I asked her to share the results.

_________________________________________________________________

What does a job seeker look for in a company’s brand? What elements resonate most?

According to Bright, 75 percent of Americans would not take a job with a company that had a bad reputation. But reputations are fluid things, and it’s crucial that recruiters and hiring managers are aware that their actions can have an impact on a company’s overall reputation, and a candidate’s resulting decision to apply for a position. To improve a job seeker’s perception of your company’s brand, highlight the benefits of working at your company (bonus points if it’s from an employee’s viewpoint!).

For example, in my recent discussion with Veronica Segovia (Vocus’ Employer Brand Manager) on this topic, she suggested taking advantage of current employees’ passion for social media to share news about company events in order to give potential candidates a sneak-peek into a day in the life of a Vocus employee. She encourages the recruiting team to post work-related content on a regular basis in order to maximize the amount of traffic Vocus receives to its careers page through social sites.

Are job seekers researching managers’ and executives’ image and reputation?

Glassdoor asks its users to rate companies based on five criteria:

  • Senior management
  • Culture and values
  • Work / life balance
  • Comp & benefits
  • Career opportunities

Of these five categories, respondents to our survey said that a bad review of senior level management would not greatly impact their decision to apply at a company. So, although some job seekers will likely find this information useful, positive ratings of a company’s compensation and benefits program is much more important to job seekers.

Additionally, when we asked survey respondents if a negative review of the CEO would have a negative impact on their decision to apply at a company, only 10 percent said it would have a significant impact.

Does a company’s reputation weigh heavily in deciding to apply for a job?

Given that 48 percent of respondents noted they had used Glassdoor in their job search, I would say that a company’s reputation is quite important. After all, of those respondents who used Glassdoor in the job search, well over half consulted the site before even applying for a position. Rather than researching the company’s corporate reputation, they were likely seeking a more personalized view of the company from its current employees.

I would say that current employees’ perceptions of the company often weigh extremely heavily on a job seeker’s decision to apply. After all, almost 50 percent of respondents used the site to research companies before they even thought about applying for a job in order to determine which companies they would even like to work for.

Of compensation and benefits, work-life balance, culture, and values, do any of these elements out-weigh others?

Our research showed that compensation and benefits were most important to job seekers, while work/life balance came in at a close second. As companies have control over both of these areas, ratings in these categories can be more easily improved through executive level action.

 

Most Important Categories to Have Positive Reviews 

Most Important Graph

Conversely, when we asked respondents what would most impact their decision not to apply to a company, the results verified the importance of compensation and benefits to job seekers. In fact, a quarter of our respondents said that poor ratings in this category would deter them from applying.

Categories Where Negative Reviews Most Deter Job Seekers

NEgative Reviews

As we’ve transitioned to more digital tools over the years, are companies and job seekers comprehensively researching each other online? Is online presence considered critical?

I can say with some certainty that companies are using social media to extensively research potential candidates. I recently attended TalentNet Live at SXSW, and a large portion of the conference was spent sharing tactics recruiters had used to find and connect with candidates. One recruiter even mentioned that he used Facebook to find out what sports teams potential candidates liked in order to better engage them on the phone.

On the other side of the job search, our research on Glassdoor indicates that the Internet has also greatly benefited job seekers during their research of potential employers. By providing insider information to prospective job applicants, it’s a service that has revolutionized the job hunt—creating more transparency in the workplace. I know from personal experience:  I’ve used it in the past, and many of my current co-workers commented that it was the first place they went when they decided to look for a new job.

 

_________________________________________________________________

For a detailed look at the research findings, view Software Advice’s slideshare:

 

That’s My Voice: What’s yours?
Let me hear your wisdom and I’ll send you a free article I wrote for SW Spirit Magazine

Valerie@valerieandcompany.com

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Find out more about my books here:

Do It Right!

“Do it right in the presence you exude. Do it right in how you communicate.
Do it right in how you demonstrate a strong personal brand. Do it right in how you look, act, walk, talk and ARE from the inside out. Valerie’s tips will build your self-confidence knowing you can Do It Right.”

do-it-right-3d

“Business leaders refer to communications, teamwork, and etiquette as “the soft skills.” They are not the soft skills if they can get you fired. They are the foundation of business relationships, and nothing happens in business until there is a relationship. This book fills an important gap in the education of new and seasoned professionals.”

~Tom Trotter-IBM Executive & Community Leader

Monday Morning Leadership for Women

MMLW 3D

“Monday Morning Leadership for Women is a treasure of timely insights and action plans that can advance any woman. It’s terrific!”

~ Candace O’Keefe -Executive Director, Leadership America, Inc.

 

Valerie Sokolosky

Valerie Sokolosky

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