It’s often the little things that can derail us and cause “brand busters.” For example:
If you are dressed to perfection but use profanity in the office – it’s a brand buster!
If you have a leadership position but have not updated your clothing style – it’s a brand buster!
If you have it all going for you but have bad breath – it’s a brand buster!
If you wear the latest style without the latest hair style – it’s a brand buster!
If you have gained or lost weight but still wear the same clothing – it’s a brand buster!
If you’re the team lead that overachieves but you take all the credit – it’s a brand buster!
If you walk into a room with poise but wear scuffed shoes – it’s a brand buster!
If you greet someone with a handshake but it’s wimpy – it’s a brand buster!
If you have a sense of style but wear too much cologne or perfume – it’s a brand buster!
You Say So Much Before You Say a Word.
As you consider evolving your brand, consider what research tells us about the judgments that people make about you the moment they meet you – before you say a word:
How much education you’ve had
How much you can be trusted
How dependable and accountable you are
How intelligent you are
What your work ethic is
Your personality style and how agreeable you are
How much money you make
How confident you are
So just as my book says, “Do It Right!” Your brand represents your whole package – how you look, how you act, how you are – authentically!
That’s My Voice: What’s yours?
Let me hear your wisdom and I’ll send you a free article I wrote for SW Spirit Magazine
“Do it right in the presence you exude. Do it right in how you communicate.
Do it right in how you demonstrate a strong personal brand. Do it right in how you look, act, walk, talk and ARE from the inside out. Valerie’s tips will build your self-confidence knowing you can Do It Right.”
“Business leaders refer to communications, teamwork, and etiquette as “the soft skills.” They are not the soft skills if they can get you fired. They are the foundation of business relationships, and nothing happens in business until there is a relationship. This book fills an important gap in the education of new and seasoned professionals.”
~Tom Trotter-IBM Executive & Community Leader