Share this blog!

3, 2, 1- Action!

Is Your Brand Camera Ready?

8LC5H9IZIU

Your executive presence, your image, and reputation all make up your personal brand! Add to these, your video brand.  I like to say “get comfortable with being uncomfortable “on camera. Why? Because video is now way more important in building your brand than words, audio or pictures. People want to feel a connection with you and video is the best way to achieve that.

Here is an example of my bio that I put into video. I’m told that clients get a “sense” of who I am and what I do, with the added benefit of feeling they kinda, sorta know me just from watching. Check it out and consider doing something similar for your department, company, or using video to send a message to clients.

What’s the benefit?

By recording a brief video, in a few short minutes you’re able to give people a glimpse of who you are. You can bring to life the story you tell in your LinkedIn profile or in your online posts. You can present your authentic brand and re-purpose that digital real estate in multiple places online. It’s a quick way to show your digital savvy while sharing what you have to offer to the world.

Before you grab your camera, here are a few tips to consider as you start engaging your audience:

1. What’s your purpose? Be strategic in your message making sure it is scripted with a call to action for your primary target audience. Look dependable, trustworthy, and sincere. Don’t forget to smile.

2. Have you practiced? Do test runs to check for angles, lighting, and sound quality.

3. How do you feel? If you’re not comfortable being in front of a camera it helps to take a few deep breaths with your eyes closed. Think of things that make you relax, laugh, or remind you of a positive experience. Mainly, know you can do this! Now go for it.

4. How do you look? Check your hair, make-up, and grooming. Be sure your clothing is updated without being too trendy. Don’t wear dangle earrings or have a scruffy beard. Little things can derail a video.

 

Read on for more tips for being camera ready:
10 Tips For Looking Great on Camera
Achieving Great Online Presence

That’s My Voice: What’s yours? Let me hear your wisdom and I’ll send you a free article I wrote for SW Spirit Magazine

Valerie@valerieandcompany.com

Light bulb

Find out more about my books here:

Do It Right!

“Do it right in the presence you exude. Do it right in how you communicate. Do it right in how you demonstrate a strong personal brand. Do it right in how you look, act, walk, talk and ARE from the inside out. Valerie’s tips will build your self-confidence knowing you can Do It Right.”

do-it-right-3d

“Business leaders refer to communications, teamwork, and etiquette as “the soft skills.” They are not the soft skills if they can get you fired. They are the foundation of business relationships, and nothing happens in business until there is a relationship. This book fills an important gap in the education of new and seasoned professionals.”

~Tom Trotter-IBM Executive & Community Leader

Monday Morning Leadership for Women

MMLW 3D

“Monday Morning Leadership for Women is a treasure of timely insights and action plans that can advance any woman. It’s terrific!”

~ Candace O’Keefe -Executive Director, Leadership America, Inc.

Show Executive Presence in How You Deal with Critics

Criticism

We all have them—critics I mean. They can be as close as the person across the breakfast table or as distant as an unknown source of a nasty “Tweet” on your Twitter account. You can’t control what critics say, but you can control your reactions! Maintain composure by considering how the criticism may just be an opportunity for your growth. Dwelling on the negative will only cause stress and doubt. Who needs that?!

Leaders are always on stage, being watched by those they are influencing. What a great responsibility it is to choose to react positively! To decide to put forth the effort to be exceptional! To select the action most appropriate! So how do you handle criticism?

Here are five ways to handle your critics:

1. Listen with an open mind to what they’re saying. Having an open mind doesn’t mean you agree. It just means you hear the possibilities.

2. Listen and look for opportunities for personal growth. A critic’s words may at the very least help you discover a different perspective—a way to reframe your dug in judgement.

3. Avoid spiraling into self-doubt. Instead, be self-aware. What are your leadership competencies? What are your core values? If your critic’s words make you second-guess yourself—step away, clear your head, refocus on your goals and proceed moving forward.

4. Separate the message from the messenger. If the criticism is connected to any of the e-words (like emotion, envy or ego), take another look to consider the message. It may contain truth and deserves attention.

5. Never react! Always respond! Saying something like, “You may be right,” or “I’ll consider your point of view,” or “I hadn’t thought of it that way” is a positive response.  “I know what I’m talking about, so just do what I’m asking,” is a negative reaction.

That’s My Voice: What’s yours? Let me hear your wisdom and I’ll send you a free article I wrote for SW Spirit Magazine

Valerie@valerieandcompany.com

Light bulb

Find out more about my books here:

Do It Right!

“Do it right in the presence you exude. Do it right in how you communicate. Do it right in how you demonstrate a strong personal brand. Do it right in how you look, act, walk, talk and ARE from the inside out. Valerie’s tips will build your self-confidence knowing you can Do It Right.”

do-it-right-3d

“Business leaders refer to communications, teamwork, and etiquette as “the soft skills.” They are not the soft skills if they can get you fired. They are the foundation of business relationships, and nothing happens in business until there is a relationship. This book fills an important gap in the education of new and seasoned professionals.”

~Tom Trotter-IBM Executive & Community Leader

Monday Morning Leadership for Women

MMLW 3D

“Monday Morning Leadership for Women is a treasure of timely insights and action plans that can advance any woman. It’s terrific!”

~ Candace O’Keefe -Executive Director, Leadership America, Inc.

Planning for Success Leads to Success

Image courtesy of KROMKRATHOG at FreeDigitalPhotos.net

Funny how that is! The more I plan, the luckier I am. Luck you may ask? Success doesn’t just happen. It takes thought and preparation.

Here are five steps for this month!

1. Separate the nuggets: Become skilled at separating the nuggets of information from the sludge that crosses your desk daily. Be aware that there is such a thing as too much information that can easily cause your leadership brand to get bogged down in minutia. Know what is MOST important to get done in your day – according to your boss and his or her expectations. As the saying goes, “What’s important is what important people think is important.” Craft your strategy to get done the “have to do’s” without getting caught up in the “nice to do’s.”

2.  Become a ninja: Anticipate your clients’ needs. If you’re well informed it’s easier to stay ahead of the trends. They change in a twinkle of an eye. Remember when American Airlines started the Advantage rewards program? Today just about every industry has a rewards program of some kind. Is your niche recognized as a value proposition, one that differentiates you in the marketplace? What about tomorrow? Strong brands evolve and always deliver on their promise of value. That’s how you get customers to become your brand ambassadors.

3.  Keep your brand relevant: Condition yourself to learn fast. The speed of today’s business demands it – and your clients deserve it.  Keeping your skills current is mandatory. What can you do to show your personal brand attributes in a way that demonstrates strong leadership capabilities? If you’re a life-learner, that shows you’re current. If you’re uber responsive, that shows you deliver above expectations.

4.  When you make a mistake, correct it fast. It takes a strong leader to learn from a mistake, minimize it, and immediately move from recovery on to the next challenge. You’re human, you make mistakes and will likely make others.  Sometimes those risks you must take at work just don’t turn out the way you had expected. Or maybe you’re buzzing around so fast that you miss a key detail. The point is that it does more harm than good to stress over a mistake and beat yourself up. That’s an unnecessary energy drainer. The sooner you can come to grips with your mistake, the less drama you will create for yourself and others. Learning from a mistake, fessing up to it (remember, bad news over time only gets worse), and correcting the mistake is what leaders do.

5.  Above all else, create an environment of trust, integrity, and high expectations. Enable others to show their strengths, strong brand, and leadership competencies. Then align talent with tasks and encourage people through empowerment and reward.

That’s My Voice: What’s yours? Let me hear your wisdom and I’ll send you a free article I wrote for SW Spirit Magazine

Valerie@valerieandcompany.com

Light bulb

Find out more about my books here:

Do It Right!

“Do it right in the presence you exude. Do it right in how you communicate. Do it right in how you demonstrate a strong personal brand. Do it right in how you look, act, walk, talk and ARE from the inside out. Valerie’s tips will build your self-confidence knowing you can Do It Right.”

do-it-right-3d

“Business leaders refer to communications, teamwork, and etiquette as “the soft skills.” They are not the soft skills if they can get you fired. They are the foundation of business relationships, and nothing happens in business until there is a relationship. This book fills an important gap in the education of new and seasoned professionals.”

~Tom Trotter-IBM Executive & Community Leader

Monday Morning Leadership for Women

MMLW 3D

“Monday Morning Leadership for Women is a treasure of timely insights and action plans that can advance any woman. It’s terrific!”

~ Candace O’Keefe -Executive Director, Leadership America, Inc.

Nuggets Of Wisdom From A to Z

Since so many of you have told us that you like these A-Z articles, here’s another one to chew on this summer.

one-hundred-706878_640Attitude affects activity. If you add all the letters in the word ATTITUDE – they add up to 100. Attitude affects 100% of how you approach life – at work and at home.

Begin now! As Mark Twain said, “The secret of getting ahead is getting started.”

Capitalize on your strengths. Don’t let your weaknesses get in your way – outsource them!

Don’t if you doubt. If you are questioning whether to say something or not, then don’t say it. If you question whether to wear a garment to that party or not, then don’t. Better be safe than sorry.

Everyone counts! Respect others and you will be respected in return.

Family is forever. Spend time with them.

Gratitude for what you have is a better focus than grumbling over what you DON’T have.

Image Courtest of Freedigitalphotos.net by Andersen RossHappiness is in your control. Don’t let anyone steal it.

Invest in others and others will invest in you.

Jealousy drains your energy. It isn’t worth the time spent on it.

Keep relationships nurtured. Burning bridges can smoke you out.

Let it go. If you did your best and had good intentions – let disappointments go.

Make memories.

Never gossip.

Open your paradigm. Someone just might have a better idea.

Pass along your wisdom.

Quit working hard. Start working smart.

Rest on Sunday.feet-768633_640

Savor your wins and remember their taste.

Talk with conviction if you really believe it.

Under no circumstances should you brag. Bragging is boring.

Visit someone home bound. They can feel forgotten.

Welcome the day with a smile.

X-rated jokes don’t add value.

Zeal means fervor for a cause or enthusiastic diligence. It’s what drives your purpose.

 

That’s My Voice: What’s yours? Let me hear your wisdom and I’ll send you a free article I wrote for SW Spirit Magazine

Valerie@valerieandcompany.com

Light bulb

Find out more about my books here:

Do It Right!

“Do it right in the presence you exude. Do it right in how you communicate. Do it right in how you demonstrate a strong personal brand. Do it right in how you look, act, walk, talk and ARE from the inside out. Valerie’s tips will build your self-confidence knowing you can Do It Right.”

do-it-right-3d

“Business leaders refer to communications, teamwork, and etiquette as “the soft skills.” They are not the soft skills if they can get you fired. They are the foundation of business relationships, and nothing happens in business until there is a relationship. This book fills an important gap in the education of new and seasoned professionals.”

~Tom Trotter-IBM Executive & Community Leader

Monday Morning Leadership for Women

MMLW 3D

“Monday Morning Leadership for Women is a treasure of timely insights and action plans that can advance any woman. It’s terrific!”

~ Candace O’Keefe -Executive Director, Leadership America, Inc.

What Are the Chances?

Image courtesy of Keerati at FreeDigitalPhotos.netWhat are the chances? There’s no way humanly possible that I could have planned that! But ol’Sara…Dippity is her last name…arrived that day and she turned my business to a new dynamic offering – Executive Branding…a perfect addition to my niche Executive Presence. That day was a divine appointment.

Nine years ago at a Chamber of Commerce luncheon the speaker mentioned that Tom Peters had written an article in Fast Company magazine saying professionals needed to know and develop their Personal Brand. He said bluntly that we could no longer rely on having our success tied just to a company’s brand strength in the marketplace. The hard truth is that companies can no longer promise job security. And when left on your own, what brand is left? Your Personal Brand – that’s it.

Fascinated, I searched the internet and found one man – William Arruda – who was and is the expert in Personal Branding. William and I have been colleagues these past nine years, working in major corporations and firms using his process.

Now as one of only 15 Master Brand Strategists worldwide, I’m passionate about working with executives to fine tune their Presence and Brand, to help them identify what makes them unique in the marketplace, to gain a promotion, to build their book of business, or even to find a new career path.

Here’s the point! Ask yourself if you are even aware of those turning points that come your way. How often have you looked back on missed opportunities you didn’t pursue? When ol’ Sara visits…recognize that she may be bringing a dynamic message – by divine appointment – just in time, just for YOU!

Let’s talk! I’d love to be your executive coach…and I’m just a phone call away.

 

That’s My Voice: What’s yours? Let me hear your wisdom and I’ll send you a free article I wrote for SW Spirit Magazine

Valerie@valerieandcompany.com

Light bulb

 

Find out more about my books here:

Do It Right!

“Do it right in the presence you exude. Do it right in how you communicate. Do it right in how you demonstrate a strong personal brand. Do it right in how you look, act, walk, talk and ARE from the inside out. Valerie’s tips will build your self-confidence knowing you can Do It Right.”

do-it-right-3d

“Business leaders refer to communications, teamwork, and etiquette as “the soft skills.” They are not the soft skills if they can get you fired. They are the foundation of business relationships, and nothing happens in business until there is a relationship. This book fills an important gap in the education of new and seasoned professionals.”

~Tom Trotter-IBM Executive & Community Leader

Monday Morning Leadership for Women

MMLW 3D

“Monday Morning Leadership for Women is a treasure of timely insights and action plans that can advance any woman. It’s terrific!”

~ Candace O’Keefe -Executive Director, Leadership America, Inc.

The Relationship Between Leadership and Empathy

Image courtesy of bplanet at FreeDigitalPhotos.net

I just recently returned from facilitating at a 3-day leadership conference for Abbvie Pharmaceutical Company. A main focus was discussing the importance for leaders to have genuine empathy for others. Now that’s interesting – in a world where we often see people focused on ME, rather than WE. I call this WAM (What About Me)!

Webster’s dictionary defines empathy as the action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another of either the past or present without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner. Wow! Isn’t this a robust definition?

To better understand how leaders can be effective in their jobs, Center for Creative Leadership conducted a survey to address two things:

1.Successful job performance – Is empathy needed to be successful in a leader’s job?

Results? Empathy is positively related to job performance.

2.Cross cultural issues – Does empathy influence success more in some cultures than others?

Results? There is definitely a relationship in more advanced cultures between empathy and job performance.

Here Are Some Key Points from the survey:

1. Ineffective managers make up half of today’s organizational management pool.

2. Leaders today need to be more person-focused internally, externally, and cross culturally.

3. Empathy is positively related to job performance.

4. Empathy skills can be learned through coaching and training opportunities; empathetic leaders are assets to organizations, in part, because they are able to effectively build and  maintain relationships.

(To read the report, click here: Empathy in the Workplace: A Tool for Effective Leadership.)

Here’s my belief!  It’s about PEOPLE SKILLS….the focus of Valerie & Company from the start! And that impacts productivity. And that impacts the bottom line. So what’s not to like?  Our slogan for these many years is right on—“Companies improve when people improve.”

I’d love for you to send your thoughts on this topic. How have you seen empathy make a difference in your workplace?  And if you need help in developing your leaders or their teams, give us a call.

 

That’s My Voice: What’s yours? Let me hear your wisdom and I’ll send you a free article I wrote for SW Spirit Magazine

Valerie@valerieandcompany.com

Light bulb

Find out more about my books here:

Do It Right!

“Do it right in the presence you exude. Do it right in how you communicate. Do it right in how you demonstrate a strong personal brand. Do it right in how you look, act, walk, talk and ARE from the inside out. Valerie’s tips will build your self-confidence knowing you can Do It Right.”

do-it-right-3d

“Business leaders refer to communications, teamwork, and etiquette as “the soft skills.” They are not the soft skills if they can get you fired. They are the foundation of business relationships, and nothing happens in business until there is a relationship. This book fills an important gap in the education of new and seasoned professionals.”

~Tom Trotter-IBM Executive & Community Leader

Monday Morning Leadership for Women

MMLW 3D

“Monday Morning Leadership for Women is a treasure of timely insights and action plans that can advance any woman. It’s terrific!”

~ Candace O’Keefe -Executive Director, Leadership America, Inc.

Executive Presence is Coming Full Circle

business-suit-690048_150

Can I make an observation? And I mean this with due respect. Your clothing does matter!  Listen to the marketplace. You’ll find the term Executive Presence is coming full circle. It’s just flat important!

Clients who dress for success get the higher marks. Don’t think for a minute that they don’t. Oh, I know what you’re saying – “Why should I be concerned with what I wear when I’m technically proficient?” Because it’s just that edge that makes a difference in how you are perceived.

John Malloy, author of Dress for Success, researched and listed the judgements others make about  us by what we wear, not just how talented we are. Be it right or wrong, fair or not – people DO make judgements about us in the first 30 seconds we meet. This has led to the books I’ve written on presence and the coaching that ensues. Here’s what it can sound like when I’m called for coaching on this topic.

“Bill is a nice guy and we value his skills. There’s just a few things that could make a difference in getting a promotion. Bill could benefit from some “polish.” Or, “Kristine doesn’t understand that her image is out of date. I don’t want to hurt her feelings, but could you help her improve her professional image?”

The biggest challenge can be confronting the employee with the reality that they need help with their image. Here’s what I suggest to say: “Bill, because we value you and your work we’d like to invest in your career opportunities here. I’ve found a credentialed executive coach who I’d like for you meet. She specializes in professional presence.”

Learning how to present yourself professionally doesn’t necessarily come easy. It’s a teachable skill if you want to learn. Consider asking yourself these three things:

1 – Do I care about investing in my image knowing that it can make or break career opportunities?

2 – When was the last time I changed my hairstyle and bought an updated wardrobe?

3 – Do I know how to select clothing that fits me, my personality and my role?

It brings me great joy to provide my clients’ tools to improve their image. 

That’s My Voice: What’s yours? Let me hear your wisdom and I’ll send you a free article I wrote for SW Spirit Magazine

Valerie@valerieandcompany.com

Light bulb

Find out more about my books here:

Do It Right!

“Do it right in the presence you exude. Do it right in how you communicate. Do it right in how you demonstrate a strong personal brand. Do it right in how you look, act, walk, talk and ARE from the inside out. Valerie’s tips will build your self-confidence knowing you can Do It Right.”

do-it-right-3d

“Business leaders refer to communications, teamwork, and etiquette as “the soft skills.” They are not the soft skills if they can get you fired. They are the foundation of business relationships, and nothing happens in business until there is a relationship. This book fills an important gap in the education of new and seasoned professionals.”

~Tom Trotter-IBM Executive & Community Leader

Monday Morning Leadership for Women

MMLW 3D

“Monday Morning Leadership for Women is a treasure of timely insights and action plans that can advance any woman. It’s terrific!”

~ Candace O’Keefe -Executive Director, Leadership America, Inc.

5 Ways To Create A Spring Spark In Your Business

Image Courtest of Freedigitalphotos.net by Andersen Ross

I love the descriptive words for spring! Refresh.  Renew.  Re-energize.  

Recently our team was talking about how ready we are to tell Old Man Winter to take a hike. And ask Spring Sunshine to show herself soon.  I echoed their sentiment that when spring comes, most of us are more than ready to re-energize and do something exciting, something new.

Let’s look at 5 things you can do to create a spring spark into your business.

1 – Work on accomplishing one of your goals with spending just 9 Minutes a Day. My friend and colleague William Arruda researched the fact that 9 minutes a day is the actual amount of time you need to focus on your career—as opposed to working in your career. As a Forbes contributor, here’s his article for more information.

Check out this video: LinkedIn: 9 minutes can change everything

2 – Work on your LinkedIn summary. In becoming a Master Brand Strategist my training included a deep dive into ways to use LinkedIn to bring more visibility to your business. Example:  your Summary should be a Branded Bio that tells about YOU as a person, not just one that lists your accomplishments. That’s a resume – NOT a Brand Summary. Consider the picture you posted. Does it show your personality?  What title do you use? Does it say what you do, not just list a title? How personable is your Summary? Do I get a flavor for who you are and how you deliver your services?  And why would I want to do business with you, just from reading your Summary?

Click here to contact me to take a free LinkedIn Quiz to see if you are a LinkedIn laggard or a LinkedIn leader. It’s fun and insightful.

3 – Meet each week with someone who can be your brand ambassador. Someone who believes in you and in what you do. Someone who can influence your success and help others keep you top of mind when an opportunity knocks that’s in your wheel house.  Sometimes your greatest opportunities come from having strong relationships. That’s the essence of business today.

4 – Get a great new outfit. Just do it!

5 – Read a good book.  Do you get caught in only reading reports and business articles? Take a break – lose yourself in something interesting OTHER than work.

That’s my POV (Point of View) and I’m stickin’ to it!

That’s My Voice: What’s yours? Let me hear your wisdom and I’ll send you a free article I wrote for SW Spirit Magazine

Valerie@valerieandcompany.com

Light bulb

Find out more about my books here:

Do It Right!

“Do it right in the presence you exude. Do it right in how you communicate. Do it right in how you demonstrate a strong personal brand. Do it right in how you look, act, walk, talk and ARE from the inside out. Valerie’s tips will build your self-confidence knowing you can Do It Right.”

do-it-right-3d

“Business leaders refer to communications, teamwork, and etiquette as “the soft skills.” They are not the soft skills if they can get you fired. They are the foundation of business relationships, and nothing happens in business until there is a relationship. This book fills an important gap in the education of new and seasoned professionals.”

~Tom Trotter-IBM Executive & Community Leader

Monday Morning Leadership for Women

MMLW 3D

“Monday Morning Leadership for Women is a treasure of timely insights and action plans that can advance any woman. It’s terrific!”

~ Candace O’Keefe -Executive Director, Leadership America, Inc.

Executive Presence Includes Being in Control

watch-682926_150

Here’s interesting information to consider on those days when you feel like you haven’t been as productive as you had hoped.

Taken from Mark Batterson’s book, Draw the Circle.

“It may feel like you are sitting still right now, but you are not. You are on a planet that is rotating on its axis at 1,000 miles per hour. Like clockwork, it makes one full revolution every twenty-four hours. And if that isn’t amazing enough, planet Earth is moving around the sun at speeds approaching 67,000 miles per hour! So the next time you feel like you’ve had an unproductive day, remind yourself that you did travel more than 1.5 million miles through space today.”

Some of my work days get so interrupted with unexpected events, drop bys, or meetings that it drives me crazy. My to-do list is shot and frustration sets in around 3PM as I stare at those tasks I  needed to complete that haven’t even begun. Sound familiar?

In reflecting on how I could be more productive and less stressed, I began to identify no more than THREE to-do items per day. That seems to work and certainly keeps me focused, focused, focused on the absolute MOST important tasks to accomplish.

To have executive presence includes being in control over things that come your way….(as they will)….and not showing stress. Let’s limit the number of priority items to three so we’re not dealing with an undoable list. Then we can better manage our day. Some days all three can be accomplished. Other days you’ll have to be satisfied with one or two. Business happens but let’s stick with the 3′s.

That’s my point of view and I’m sticking to it:)

For my tips on time management click here.

That’s My Voice: What’s yours? Let me hear your wisdom and I’ll send you a free article I wrote for SW Spirit Magazine

Valerie@valerieandcompany.com

Light bulb

Find out more about my books here:

Do It Right!

“Do it right in the presence you exude. Do it right in how you communicate. Do it right in how you demonstrate a strong personal brand. Do it right in how you look, act, walk, talk and ARE from the inside out. Valerie’s tips will build your self-confidence knowing you can Do It Right.”

do-it-right-3d

“Business leaders refer to communications, teamwork, and etiquette as “the soft skills.” They are not the soft skills if they can get you fired. They are the foundation of business relationships, and nothing happens in business until there is a relationship. This book fills an important gap in the education of new and seasoned professionals.”

~Tom Trotter-IBM Executive & Community Leader

Monday Morning Leadership for Women

MMLW 3D

“Monday Morning Leadership for Women is a treasure of timely insights and action plans that can advance any woman. It’s terrific!”

~ Candace O’Keefe -Executive Director, Leadership America, Inc.

How To Exude Your Professional Presence While Networking

Exude

Last month was a flurry of events and conferences where I found myself in the midst of people I had never met.  What fun to stand back and observe first hand some people who exuded executive presence from the minute they entered the room.  What a dilemma to watch others struggle throughout the evening, glancing at their watch as if it was going to ring when their time was up and they could leave.

Showing up with executive presence is not a matter of being an extravert with the gift of gab. Rather, it’s showing up exactly as who you are – authentically – while practicing some basic skills anyone can learn. So lean in as I share these stories.

1 – Be prepared: Watch and listen to those who have executive presence. 

John came over to our group as we were deep in conversation about the last speaker’s messages. It took a moment for him to enter into the discussion. Instead of disrupting  the flow, he waited for the “right time” to share his point of view that was relevant to what we were talking about. Clearly, he had knowledge of the topic plus awareness of when to join in with something meaningful to say.  His behaviors and knowledge validated his presence and credibility.

2 – Your image matters: What you wear says so much before you open your mouth.

Leslie just looked like she belonged. As I walked from one workshop to the next, Leslie drew my attention by her intentional stride, her upright posture and her choice of professional business attire. As we entered the room together her smile made it easy to introduce myself and begin a conversation. As I’ve often said – executive presence starts with your image – that opens the door to whether someone engages further with you or not. As a result of me introducing myself, we started a conversation of collaboration which I believe will be one of lasting value to both of us.

3 – Be an SME with a POV: Be known for something – not everything.

William Arruda, my friend and personal branding guru, often says – having a strong personal brand means you are known for something – not everything. During a dinner meeting, several of us were seated with people we had not met. As we made introductions around the room, I was listening for connection points where I could find common interests. One woman in particular seemed to be the expert in everything. As a consultant, she had services from soup to nuts. To hear her spin it, she could have done any workshop for anyone in any industry. That’s not a brand – that’s trying to be all things to all people.

Watch this short video on how to feel comfortable at networking events.

 

That’s My Voice: What’s yours? Let me hear your wisdom and I’ll send you a free article I wrote for SW Spirit Magazine

Valerie@valerieandcompany.com

Light bulb

Find out more about my books here:

Do It Right!

“Do it right in the presence you exude. Do it right in how you communicate. Do it right in how you demonstrate a strong personal brand. Do it right in how you look, act, walk, talk and ARE from the inside out. Valerie’s tips will build your self-confidence knowing you can Do It Right.”

do-it-right-3d

“Business leaders refer to communications, teamwork, and etiquette as “the soft skills.” They are not the soft skills if they can get you fired. They are the foundation of business relationships, and nothing happens in business until there is a relationship. This book fills an important gap in the education of new and seasoned professionals.”

~Tom Trotter-IBM Executive & Community Leader

Monday Morning Leadership for Women

MMLW 3D

“Monday Morning Leadership for Women is a treasure of timely insights and action plans that can advance any woman. It’s terrific!”

~ Candace O’Keefe -Executive Director, Leadership America, Inc.

Valerie Sokolosky

Valerie Sokolosky

PCC, Master Brand Strategist

Receive Our Monthly Newsletter!

Newsletter

Connect with Valerie

Send me an email    Send me an email
   Visit me on Facebook
   View my LinkedIn Profile
   Follow me on Twitter
   

Topics

Archives

Subscribe to our blog!

Enter your email address:


“Like” Valerie & Company

Recent Tweets

Reach Master Personal Brand Strategist


Reach Certified Personal Branding


Reach Certified Identity


Reach Preferred Personal Branding Strategist


National Speakers Association


Women's Business Enterprise Certified


Women's Business Enterprise Certified