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11 Ways to Master Your Professional Presence

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Who has a presence you admire? What words would you use to describe that person? Is it how they communicate, how they give engaging presentations, or how they hold meaningful conversations? They may bring a spark the moment they enter the room. They may have a profound self-awareness, naturally knowing how to take control in most situations, being rarely intimidated. Typically they are well dressed and groomed, exhibiting a professional presence at all times.

What I’ve just described is executive presence! It’s a dynamic mix of gravitas (how you act), communication(how you speak), and appearance (how you look).
 
According to Sylvia Ann Hewlett, founder and CEO of the Center for Talent Innovation, and an economist with 20 years of experience in global talent management, “No man or woman attains a top job, lands an extraordinary deal, or develops a significant following without this heady combination of confidence, poise, and authenticity that convinces the rest of us that we’re in the presence of someone who’s going places.” Recent surveys conducted by the Center for Talent Innovation found that 268 executives said that executive presence counts for 26% of what it takes to get promoted. 60% surveyed said that poor communication negatively impacts others perception of you. Lastly, 75% say that making mistakes in appearance diminishes men and women’s executive presence.

So how do you start mastering your professional presence?

  1.  Observe and emulate
  2. Ask for specific feedback
  3. “Invoke your vertical” in times of crisis and chaos
  4. Fake it until you make it
  5. Increase your visibility
  6. Be “several questions deep”
  7. Expect and embrace imperfections
  8. Smile more often than not
  9. Less is more
  10. Invest in attire that fits your body and business environment
  11. Above all, do not distract

 

That’s My Voice-What’s Yours?

Click Here to Send Me Your Thoughts and Ideas!

 Let me hear your wisdom and I’ll send you a free article I wrote for SW Spirit Magazine.

Valerie@valerieandcompany.com

Light bulb

Find out more about my books here:

Do It Right!

“Do it right in the presence you exude. Do it right in how you communicate. Do it right in how you demonstrate a strong personal brand. Do it right in how you look, act, walk, talk and ARE from the inside out. Valerie’s tips will build your self-confidence knowing you can Do It Right.”

do-it-right-3d

“Business leaders refer to communications, teamwork, and etiquette as “the soft skills.” They are not the soft skills if they can get you fired. They are the foundation of business relationships, and nothing happens in business until there is a relationship. This book fills an important gap in the education of new and seasoned professionals.”

~Tom Trotter-IBM Executive & Community Leader

Monday Morning Leadership for Women

MMLW 3D

“Monday Morning Leadership for Women is a treasure of timely insights and action plans that can advance any woman. It’s terrific!”

~ Candace O’Keefe -Executive Director, Leadership America, Inc.

Give Your Professional Presence Some Spring!

Are you ready to put up the winter coat and bring out your spring clothing? Sometimes the cloudy, cold, and even snowy days make us long for Spring. As you get ready for the new season, keep in mind the trends for Spring/Summer 2015 and how you can incorporate them to keep your brand presence fresh. You’ll find that many of the designers’ top picks can be worn at the office.  Who says a professional can’t be on trend?

1.Blues and White- Black and white is always in. To change it up a little, try pairing blues with white. Both colors can be paired with other pops of color like custard yellow or a military green. The subtle change is refreshing and cuts through the clutter. Your brand presence will be on trend and look effortless.

2. Gingham, Patterns and Florals – When styled properly, sophisticated patterns such as Gingham (or tiny checks) and florals make a professional statement without going overboard. Coordinate patterns with a neutral or solid complementing color. Also on trend is head to toe white and a floral pattern to accent.

3. Shirt dresses and the Judo belt- Shirt dresses are a comfortable option for the office. They’re made in several cuts and patterns to flatter various body types. A judo belt is a flattering alternative to the traditional belt and can add style to a shirt dress or top.

4. Asymmetrical and Relaxed cuts-The season’s trends brings combinations of relaxed silhouettes and asymmetrical lines for pants, dresses, suits, and skirts.  Even relaxed styles can be styled to look refreshing and professional unless an occasion calls for a more traditional look.

Enjoy these outfit ideas for Professional and Business Casual Looks!

Men’s Spring 2015 Trends

1. Blue is in! – Invest in a blue suit. You don’t have to limit your wardrobe to only black and grey. Blue suits coordinate nicely with lighter shades of solid blue dress shirts or shirts and ties of a trending pattern. Popular this season is wearing a tie with a similar pattern as the shirt and combining patterns that do not clash. For a business casual look, separate the blazer and pants and wear with other pieces, with or without a tie(when appropriate).

2. Stripes, Prints, Plaids – Men have more options than ever for freshening their professional wardrobes. Designers have presented endless ways to layer patterns and prints like Gingham and stripes, while combining them with different textures to create crisp looks for the office.

3. Business casual classic – A nice pair of dark denim jeans styled with the right blazer and crisp shirt is a fresh option. A popular choice now is to wear this outfit with a “fancy” sneaker. If that’s not appropriate for your work environment, a nice loafer is also a top pick.

4. Brighten up!- You can incorporate seasonal colors while keeping a professional look. Monotones are a popular choice, such as the blue options mentioned above, or the grey combination pictured above. Yellows and army greens are color choices that are not “too much” for the office and even lavender shades can create a handsome look.

Here are a few  articles on how to transition your wardrobe to Spring.

That’s My Voice-What’s Yours?

Click Here to Send Me Your Thoughts and Ideas!

 Let me hear your wisdom and I’ll send you a free article I wrote for SW Spirit Magazine.

Valerie@valerieandcompany.com

Light bulb

Find out more about my books here:

Do It Right!

“Do it right in the presence you exude. Do it right in how you communicate. Do it right in how you demonstrate a strong personal brand. Do it right in how you look, act, walk, talk and ARE from the inside out. Valerie’s tips will build your self-confidence knowing you can Do It Right.”

do-it-right-3d

“Business leaders refer to communications, teamwork, and etiquette as “the soft skills.” They are not the soft skills if they can get you fired. They are the foundation of business relationships, and nothing happens in business until there is a relationship. This book fills an important gap in the education of new and seasoned professionals.”

~Tom Trotter-IBM Executive & Community Leader

Monday Morning Leadership for Women

MMLW 3D

“Monday Morning Leadership for Women is a treasure of timely insights and action plans that can advance any woman. It’s terrific!”

~ Candace O’Keefe -Executive Director, Leadership America, Inc.

5 Quick Quips for an Impactful Professional Presence

 

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Here are quick quips (try and say THAT five times in a row) that I share during each Professional Presence program.  They resonate as simple, short messages that are memorable and impactful.

1 – When in doubt – don’t.
There are times when you can’t pick up my books or anyone else’s to get a specific answer. At those times, just stop and consider – “if I’m doubting whether to say something or not…maybe it’s best not to!”

2 – Do what makes the other person feel at ease.
Generally speaking, when deciding how to handle a situation, if you do what makes someone feel at ease, you’ll likely be doing the best thing.

3 – What’s the message you want to give?
When deciding what to wear for any meeting or event, for that particular meeting consider what message you are wanting to convey and make sure what you wear is appropriate.

4 – Leaders are learners.
Yearn to learn. Stay in touch with the latest information. There’s so much information available in this exciting world – learn as much as you can about different topics.  You’ll be amazed how this can increase your ability to be an effective conversationalist.

5 – Do It Right! -  Authentically.
Authentic brands have a positive professional presence and they know how to maintain a consistent image online and in person. With online tools like LinkedIn, it’s more important than ever to stay “real.”

Be consistent in how you look, act, and communicate both in person and online.

 

That’s My Voice-What’s Yours?

Click Here to Send Me Your Thoughts and Ideas!

 Let me hear your wisdom and I’ll send you a free article I wrote for SW Spirit Magazine

Valerie@valerieandcompany.com

Light bulb

Find out more about my books here:

Do It Right!

“Do it right in the presence you exude. Do it right in how you communicate. Do it right in how you demonstrate a strong personal brand. Do it right in how you look, act, walk, talk and ARE from the inside out. Valerie’s tips will build your self-confidence knowing you can Do It Right.”

do-it-right-3d

“Business leaders refer to communications, teamwork, and etiquette as “the soft skills.” They are not the soft skills if they can get you fired. They are the foundation of business relationships, and nothing happens in business until there is a relationship. This book fills an important gap in the education of new and seasoned professionals.”

~Tom Trotter-IBM Executive & Community Leader

Monday Morning Leadership for Women

MMLW 3D

“Monday Morning Leadership for Women is a treasure of timely insights and action plans that can advance any woman. It’s terrific!”

~ Candace O’Keefe -Executive Director, Leadership America, Inc.

 

Three Simple Ways to Show Gratitude

www.ValerieandCompany.com

Studies on Gratefulness:
A Grateful Leader

Bill (name is changed) held his semi-annual leadership conference last month, hosting the event for several hundred people in his division. I watched him show his gratitude in several ways. At dinner he gave an eloquent toast recognizing his team for their hard work. He mentioned being grateful to lead the team and be a part of an organization that believes growth of people is reflected in growth of the business. He talked without notes. That‘s communicating, not just talking. And finally, adding a jest here and there, he kept everyone engaged – listening to his every word. During the conference, I watched him interact with everyone, making each person feel he knew something about them…and likely he DID.

Now here is the cool thing. The content he chose to highlight for his leadership conference was personal branding linked with Emotional Intelligence; both lead to being a resonant leader. Here’s a link to the book, Resonant Leader.

Studies show that when leaders demonstrate their gratitude, the team members are more engaged, more willing to work extended hours when needed, and feel more compelled to express their ideas.  Organizations benefit as this attitude fosters an entrepreneurial spirit that motivates employees toward common goals.

How does a lack of gratitude impact the workplace? According to Harvard Business Review, a study of over 1,700 employees conducted in 2012 by the American Psychological Association (APA) indicates that more than half of all employees searched for new jobs because they felt under-appreciated and undervalued.

 Three Simple Ways to Show Gratitude:

1. Say thank you in detail. Instead of just saying thank you, talk about the difference your team members made. Say something like, “I appreciate your attention to detail and your persistence. It makes a difference and our clients are noticing.”

2. Acknowledge their effort. When team members go beyond what is expected, acknowledge those times when they worked from home, on weekends, or extra-long days. Let them know that they’re valued.

3. Take time. Take the time for employees when they reach out to you. Just as you’ve taken the time to listen, they’ve taken time away from their work to seek your thoughts.

As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them.” ~ John F. Kennedy

 

 

That’s My Voice-What’s Yours?

Click Here to Send Me Your Thoughts and Ideas!

 Let me hear your wisdom and I’ll send you a free article I wrote for SW Spirit Magazine

Valerie@valerieandcompany.com

Light bulb

Find out more about my books here:

Do It Right!

“Do it right in the presence you exude. Do it right in how you communicate. Do it right in how you demonstrate a strong personal brand. Do it right in how you look, act, walk, talk and ARE from the inside out. Valerie’s tips will build your self-confidence knowing you can Do It Right.”

do-it-right-3d

“Business leaders refer to communications, teamwork, and etiquette as “the soft skills.” They are not the soft skills if they can get you fired. They are the foundation of business relationships, and nothing happens in business until there is a relationship. This book fills an important gap in the education of new and seasoned professionals.”

~Tom Trotter-IBM Executive & Community Leader

Monday Morning Leadership for Women

MMLW 3D

“Monday Morning Leadership for Women is a treasure of timely insights and action plans that can advance any woman. It’s terrific!”

~ Candace O’Keefe -Executive Director, Leadership America, Inc.

 

Shape Your Brand With Gratitude!

airplane sunrise2

As the flight took off that early morning the sky was ablaze in orange, yellow and red. What a stunning way to start my day.  This sunrise happens every day, whether I’m ready for it or not.  Being ready is the key. I’ve learned that how I spend my first awakening moments makes a difference in how my day goes.

As a group of friends gathered in my living room the following week, we agreed how easy it is to grumble over things that we DON’T have or things that DON’T happen as we planned. We made a commitment to focus our mornings on things we are grateful for.  Each of us bought a journal to capture five things every morning – thus our commitment began.

This morning I wrote:
1—​grateful for being in Philadelphia with amazing colleagues presenting personal branding to our global client
2—grateful for a husband who listens patiently as I share far too many stories from the travels
3—grateful for a gift of gab that has allowed me to build a business that requires this competency
4—​grateful for two little munchkins who greet me after my travels with their hollers and hugs
5—​grateful for a passion for our work that continues to invigorate me

If this is too fluffy for you, I make no apologies. A grateful mindset makes for grateful clients. Grateful clients lead to a grateful business. Having a grateful business allows for a grateful lifestyle. Living a grateful lifestyle includes taking fabulous vacations. All this leads to a grateful life…..and you get the drift!   That’s my POV (point of view) and I’m stickin’ to it.

Practice gratitude – As new-agey as this sounds, the exercise of writing what you are grateful for helps you focus on what’s working for you. It helps you recognize and capitalize on your strengths. It generates more energy and develops more calm. Having a grateful attitude attracts others and can lead to more success. I challenge you to start journaling in 2015 and watch the positive things that can happen.

Watch Oprah’s take on using a grateful journal. Gratitude is powerful!

That’s My Voice: What’s yours? Let me hear your wisdom and I’ll send you a free article I wrote for SW Spirit Magazine

Valerie@valerieandcompany.com

Light bulb

Find out more about my books here:

Do It Right!

“Do it right in the presence you exude. Do it right in how you communicate. Do it right in how you demonstrate a strong personal brand. Do it right in how you look, act, walk, talk and ARE from the inside out. Valerie’s tips will build your self-confidence knowing you can Do It Right.”

do-it-right-3d

“Business leaders refer to communications, teamwork, and etiquette as “the soft skills.” They are not the soft skills if they can get you fired. They are the foundation of business relationships, and nothing happens in business until there is a relationship. This book fills an important gap in the education of new and seasoned professionals.”

~Tom Trotter-IBM Executive & Community Leader

Monday Morning Leadership for Women

MMLW 3D

“Monday Morning Leadership for Women is a treasure of timely insights and action plans that can advance any woman. It’s terrific!”

~ Candace O’Keefe -Executive Director, Leadership America, Inc.

29 Quotes To Inspire

Image courtesy of Master isolated images at FreeDigitalPhotos.net

 

We all need encouragement. I can tell you that encouraging words and gestures have certainly helped me from time to time. Enjoy these quotes.

1. “Be so good they can’t ignore you.” – Steve Martin

2. “If opportunity doesn’t knock, build a door.” – Milton Berle

3. “If it doesn’t challenge you, it won’t change you.” – Fred Devito

4. “You have to have confidence in your ability, and then be tough enough to follow through.” – Eleanor Rosalynn Carter

5. “The question isn’t who’s going to let me; it’s who is going to stop me.”

– Ayn Rand

6. “Your time is limited, so don’t waste it living someone else’s life.”

– Steve Jobs

7. “A real leader faces the music even when he doesn’t like the tune.”

– Arnold H. Glassgow

8. “Don’t let the fear of losing be greater than the excitement of winning.”

– Robert Kiyosaki

9. “Be a lifelong student, read as many books as possible.” – Nelson Mandela

10. “Courage is what it takes to stand up and speak. Courage is also what it takes to sit down and listen.” – Winston Churchill

11. “If you want to be great and successful, choose people who are great and successful and walk side by side with them.” – Ralph Waldo Emerson

12. “Do one thing every day that scares you.” – Anna Eleanor Roosevelt

13. “The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.”– Rupert Murdoch

14. “Remember, failure is an event..not a person.” –Zig Ziglar

15. “Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.” –Thomas Edison

16. “Failure is another steppingstone to greatness.” – Oprah Gail Winfrey

17. “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett

18. “We must believe that we are gifted for something, and that this thing, at whatever cost, must be attained.” – Marie Skłodowska-Curie

19. “There are two kinds of people, those who do the work, and those who take the credit. Try to be in the first group; there is less competition there.”

– Indira Priyadarshini Gandhi

20. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

21. “When I dare to be powerful – to use my strength in the service of my vision, then it becomes less and less important whether I am afraid.” – Audre Lorde

22. “You have to learn the rules of the game. And then you have to play better than anyone else.” – Albert Einstein

23. “If you don’t design your own life plan, chances are you’ll fall into someone else’s plan. And guess what they have planned for you? Not much.”

– Jim Rohn

24. “You will get all you want in life, if you help enough other people get what they want.” – Zig Ziglar

25. “No one man can, for any considerable time, wear one face to himself, and another to the multitude, without finally getting bewildered as to which is the true one.” – Nathaniel Hawthorne

26. “Draw people by your humility and humor, not by your position and power.” – Alisa Hope Wagner

27. “Authentic leadership is transformational. It doesn’t impose its perspective on another but demonstrates the truth through relationships and being relatable.” – Joanne Alexander

28. “There’s no better exercise for strengthening the heart than reaching down and lifting people up.” – John Andres Holmes

29. “Ability can take you to the top, but it takes character to get you there.”

– Zig Ziglar

 

 

That’s My Voice: What’s yours? Let me hear your wisdom and I’ll send you a free article I wrote for SW Spirit Magazine

Valerie@valerieandcompany.com

Light bulb

Find out more about my books here:

Do It Right!

“Do it right in the presence you exude. Do it right in how you communicate. Do it right in how you demonstrate a strong personal brand. Do it right in how you look, act, walk, talk and ARE from the inside out. Valerie’s tips will build your self-confidence knowing you can Do It Right.”

do-it-right-3d

“Business leaders refer to communications, teamwork, and etiquette as “the soft skills.” They are not the soft skills if they can get you fired. They are the foundation of business relationships, and nothing happens in business until there is a relationship. This book fills an important gap in the education of new and seasoned professionals.”

~Tom Trotter-IBM Executive & Community Leader

Monday Morning Leadership for Women

MMLW 3D

“Monday Morning Leadership for Women is a treasure of timely insights and action plans that can advance any woman. It’s terrific!”

~ Candace O’Keefe -Executive Director, Leadership America, Inc.

Your RAZ is More Than RAZ MA TAZ

Image courtesy of Stuart Miles at FreeDigitalPhotos.netAnd it works for you every day!

When you decide to focus on something(such as deciding to buy a new car) and you want a silver one, your RAZ heightens your awareness of seeing tons of silver cars as you drive around the city. That’s your RAZ doing its amazing work.

When we focus on something important to us, we activate a part of our brain that makes us more aware of those things. Here’s the truth about our amazing brain that holds within it this tool.

From a neurological view, we have a group of nerve cells called the reticular activating system. Its job is to monitor all the stimuli that is thrown at us every day and filter out what gets noticed or unnoticed. If we didn’t have our RAZ, we’d be overwhelmed by the amount of stuff that comes into our brain every day. (Whew – thank you RAZ!)

So how can you use this RAZ to boost productivity?

Be very focused on what you want to accomplish daily. The more you focus on the most important goals for the day, the more your RAZ will filter out distractions and help keep you on task. I’ve learned that there are usually THREE things that are the musts in my day. When they are completed it gives me huge relief and allows me to get other things done.  Then I can dance the RAZ MA TAZ!

How do you boost productivity? Check out these 12 Tips.

Watch this video. It’s a fun illustration of chapter two in my book Monday Morning Leadership for Women: Rocks, Pebbles, Sand, Water.

Focus on the main things and everything else will fall into place.

That’s My Voice: What’s yours? Let me hear your wisdom and I’ll send you a free article I wrote for SW Spirit Magazine

Valerie@valerieandcompany.com

Light bulb

Find out more about my books here:

Do It Right!

“Do it right in the presence you exude. Do it right in how you communicate. Do it right in how you demonstrate a strong personal brand. Do it right in how you look, act, walk, talk and ARE from the inside out. Valerie’s tips will build your self-confidence knowing you can Do It Right.”

do-it-right-3d

“Business leaders refer to communications, teamwork, and etiquette as “the soft skills.” They are not the soft skills if they can get you fired. They are the foundation of business relationships, and nothing happens in business until there is a relationship. This book fills an important gap in the education of new and seasoned professionals.”

~Tom Trotter-IBM Executive & Community Leader

Monday Morning Leadership for Women

MMLW 3D

“Monday Morning Leadership for Women is a treasure of timely insights and action plans that can advance any woman. It’s terrific!”

~ Candace O’Keefe -Executive Director, Leadership America, Inc.

Are You Committed To Your Personal Brand?

commit
“There’s a difference between interest and commitment. When you’re interested in doing something, you do it only when it’s convenient. When you’re committed to something, you accept no excuses; only results.” ~Kenneth Blanchard

If you had breakfast this morning, the chicken participated but the pig was committed! Here’s a client’s example of commitment to demonstrating and using his personal brand.

I recently worked with a senior executive in one of the big four financial services firms who was definitely committed. This man has a huge responsibility with deadlines pulling him daily in many directions. Yet from the beginning he took to heart everything he learned in our coaching sessions. Each time we met he made the commitment to complete his action items—which he DID… each and every time. The longer we worked together developing his personal brand, the more he saw benefit both personally and professionally.

Here are a few outcomes of his commitment:

  1. He grew his book of business exponentially, using the branding networking tools.
  2. He built a stronger reputation in his marketplace.
  3. His enthusiasm was commented on by his staff, which helped build a more engaged atmosphere.
  4. He learned the benefit of having a strong online brand identification when prospective clients commented on his LinkedIn profile. This often led to  business opportunities.
  5. He is now one of my strongest brand ambassadors.

What’s the point? We can only grow when we’re willing to dig deep. To maximize your rate of return, it takes maximum commitment. I love working with committed people!

 

Watch This Free Webinar: How Strong Is Your Brand?

That’s My Voice: What’s yours? Let me hear your wisdom and I’ll send you a free article I wrote for SW Spirit Magazine

Valerie@valerieandcompany.com

Light bulb

Find out more about my books here:

Do It Right!

“Do it right in the presence you exude. Do it right in how you communicate. Do it right in how you demonstrate a strong personal brand. Do it right in how you look, act, walk, talk and ARE from the inside out. Valerie’s tips will build your self-confidence knowing you can Do It Right.”

do-it-right-3d

“Business leaders refer to communications, teamwork, and etiquette as “the soft skills.” They are not the soft skills if they can get you fired. They are the foundation of business relationships, and nothing happens in business until there is a relationship. This book fills an important gap in the education of new and seasoned professionals.”

~Tom Trotter-IBM Executive & Community Leader

Monday Morning Leadership for Women

MMLW 3D

“Monday Morning Leadership for Women is a treasure of timely insights and action plans that can advance any woman. It’s terrific!”

~ Candace O’Keefe -Executive Director, Leadership America, Inc.

A Famous Brand: Authentic To the Core

Image courtesy of Stuart Miles at FreeDigitalPhotos.net

“For me, winning isn’t something that happens suddenly on the field when the whistle blows and the crowds roar. Winning is something that builds physically and mentally every day that you train and every night that you dream.” 

—Emmitt Smith

Emmitt Smith is the real deal – authentic to his core.  When I recently had the privilege to work with his team at ESmith Realty Partners, he shared stories about his background and beliefs that told me lots about the man’s core authenticity. First –Emmitt’s story.

  • Emmitt began playing football at the Salvation Army as a young child in Pensacola, Florida.
  • As the Dallas Cowboys running back, he became the leading rusher in NFL history.
  • Over 14 seasons, he rushed more than 18,000 yards and scored 164 rushing touchdowns.
  • He won three super bowl rings in the 1990’s along with being awarded a Super Bowl MVP.
  • He was inducted into the Pro Football Hall of Fame in 2010.
  • And Emmitt danced his way into the hearts of America as the winning contestant on Dancing with the Stars.

Okay, now we know his STAR brand. What about his Personal Brand that he exudes every day in his current role as a commercial real estate entrepreneur? Here are Emmitt’s “brand attributes” that I observed during the time I spent with him.

  • Brand Attribute – Influencer

He values the importance of each person in his company, demonstrating relationship skills that build the business—skills that fine tune our image, use appropriate business etiquette behaviors, and enhance our networking and social savvy. By having me present my signature training program called Professional Presence: Am Image of Excellence, he increased the team’s value by the importance he places on these people skills.

  • Brand Attribute – Humility

Emmitt never forgets his early beginnings. When giving his acceptance speech in 2010 when inducted into the Hall of Fame, his first statement was acknowledging that his success did not come from his talents alone—but from the values, beliefs, and dedications of others who have impacted him.

  • Brand Attribute – Commitment

Emmitt had a focused passion to be the all-time leading rusher – Period! He sacrificed his body, his spirit, his time and never wavered in that commitment.

  • Brand Attribute – Family

He is a dedicated family man who gives honor to his wife Pat for her support; who saves time for their five children by often turning down engagements in order to be with his family. In fact, after a toast which he graciously gave to me and to his team, he excused himself saying he had to get home and “take care of the kids because Pat was out of town.”

  • Brand Attribute – Faith

Emmitt says without hesitation that he is fulfilling “God’s purpose for my life.”

Click to read more about Esmith Realty Partners

That’s My Voice: What’s yours? Let me hear your wisdom and I’ll send you a free article I wrote for SW Spirit Magazine

Valerie@valerieandcompany.com

Light bulb

Find out more about my books here:

Do It Right!

“Do it right in the presence you exude. Do it right in how you communicate. Do it right in how you demonstrate a strong personal brand. Do it right in how you look, act, walk, talk and ARE from the inside out. Valerie’s tips will build your self-confidence knowing you can Do It Right.”

do-it-right-3d

“Business leaders refer to communications, teamwork, and etiquette as “the soft skills.” They are not the soft skills if they can get you fired. They are the foundation of business relationships, and nothing happens in business until there is a relationship. This book fills an important gap in the education of new and seasoned professionals.”

~Tom Trotter-IBM Executive & Community Leader

Monday Morning Leadership for Women

MMLW 3D

“Monday Morning Leadership for Women is a treasure of timely insights and action plans that can advance any woman. It’s terrific!”

~ Candace O’Keefe -Executive Director, Leadership America, Inc.

Here’s the Truth! 5 Reasons Why Personal Branding Is Necessary

Image courtesy of sheelamohan at FreeDigitalPhotos.net

When I first read Tom Peters’ article  “A Brand Called You” it fueled my passion nine years ago to seek out the training for doing Personal Branding work. It was so invigorating I couldn’t stop learning until I had earned every certification possible.

Recently, I’ve seen tons of articles about the topic- both positive and negative.  So let’s  look at both sides.

Some belittle what personal branding does. Several state that personal branding creates a façade — saying it is merely playing a character. The authors of these articles claim that branding isn’t genuine.

Here’s the truth! People value authenticity and transparency. Surprisingly, some people think that branding is only for celebrities and companies who need a logo, website, tag-line, or a sensational image.

Branding involves so much more than image, logo, or how you dress. It’s about expressing your total package. It’s about authenticity, building trust, and helping people — their teams and organizations — be more successful.

Yes, branding includes tangible things like your website, branded colors, logos, etc. It is literally a process — a journey you take to discover YOUR BRAND and how to express it in everything you do. It involves the tangible AND the intangible.

Here are five reasons why personal branding is necessary for your career success.

#1. Personal branding will enhance your career growth opportunities and enrich your entrepreneurial achievements. It delves into becoming more self-aware of what specific talents and strengths bring you the most fulfillment.

#2. It brings clarity to the messaging you want to use in all communication—writing, speaking, hosting a meeting, presenting on a topic, or developing your online presence.

#3. It conveys your values, makes you more marketable, and gives you a competitive edge!

#4. It helps you focus on spending time staying in touch with those who can help you reach your goals, rather than networking like crazy at social events.

#5. It gives you more leverage in business development of sales.

As Tom Peters says, “It’s this simple: You are a brand. You are in charge. There is no single path to success. And there is one right way to create the brand called You. Except this:  Start today. Or else.”

 

Read and share this valuable article:How a Personal Brand Can Help Reimagine Your Future

 

That’s My Voice: What’s yours? Let me hear your wisdom and I’ll send you a free article I wrote for SW Spirit Magazine

Valerie@valerieandcompany.com

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Find out more about my books here:

Do It Right!

“Do it right in the presence you exude. Do it right in how you communicate. Do it right in how you demonstrate a strong personal brand. Do it right in how you look, act, walk, talk and ARE from the inside out. Valerie’s tips will build your self-confidence knowing you can Do It Right.”

do-it-right-3d

“Business leaders refer to communications, teamwork, and etiquette as “the soft skills.” They are not the soft skills if they can get you fired. They are the foundation of business relationships, and nothing happens in business until there is a relationship. This book fills an important gap in the education of new and seasoned professionals.”

~Tom Trotter-IBM Executive & Community Leader

Monday Morning Leadership for Women

MMLW 3D

“Monday Morning Leadership for Women is a treasure of timely insights and action plans that can advance any woman. It’s terrific!”

~ Candace O’Keefe -Executive Director, Leadership America, Inc.

Valerie Sokolosky

Valerie Sokolosky

PCC, Master Brand Strategist

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