How to Brand Yourself to Success
What is branding? In the common sense branding is recognition… the Nike swoosh; the Brawny Man; the little blue box from Tiffany’s. The minute you mention a strong brand people would use the same words to describe it.
What if you could do that as a person? What if you were so recognizable that when people heard your name, they would describe you in the same positive light? You can learn to manage how you are perceived both inside and outside the company, take more control of your professional success, and know and live your personal brand. So what if you could hone your reputation as an intelligent, fair, hardworking business person with a good product or service and not only exude your brand but use your reputation as a marketing tool?
Read more here:
http://www.valerieandcompany.com/images/stories/WE-Branding-Article-10-08.pdf
Change, Challenge and Choice
Change can be the best thing that ever happened or the worst, depending on how it’s managed. Valerie uses anecdotes, humor and her life’s experiences in sharing ways to deal with the changes and challenges in life and then makes the best choices, both personally and professionally. Remember that the most dangerous course of all is not to change with the times.
Read more here:
http://www.valerieandcompany.com/speaking/
I invite you to visit my website here:
Do It Right:The Book of Business Etiquette
The business gaffe – when it happens – is unforgettable…and sometimes causes
irreparable damage. Here’s an example:
Susan, a soon-to-graduate Ivy Leaguer, has lived in New England all of her life. Now she’s interviewing with a Texas oil company. She’s excited about the opportunity and has brought her A-game to a lunch at the HR manager’s favorite Mexican restaurant in downtown Houston.
When a covered container of warmed corn tortillas is passed to her, Susan is uncertain of what’s in the bowl. She remembers past formal occasions and assumes this is something similar. She takes one of the tortillas and uses it as a finger towel, wiping her hands and then her face – all to the amazement of her
corporate hosts.
Sound absurd? Unfortunately, the story is true. Susan is not alone in wondering,
“What’s the right thing to do in a social or business situation.”We are living in a time of etiquette ambiguity.What was once the behavioral norm has disappeared.
Read more about “Do It Right” here:
http://www.valerieandcompany.com/publications/3.html
I invite you to visit my website here:
