The Importance of Branding
As a Reach Certified Brand Strategist I talk a lot about the important of Branding.
Here are a few facts I wanted to pass along to you today.
Fact - Customers / clients build close bonds with brand identities. So, your you and/or your business should have an identity that they can cling to.
Fact – Trust and respect follow when your brand is embedded into the consciousness of your target market.
Developing and maintaining a successful brand is a deliberate and dynamic process.
Read more about Branding here:
http://www.valerieandcompany.com/personal-branding/strategic-personal-branding-and-you.html
Mentoring Myths
As I started my business, I would never have dreamed to ask to be mentored. Goodness, I surely wanted to act like I had my act together and didn’t need help. What a mistake that was! I missed out on good advice early on that could have softened the road to entrepreneur haven.
Not only did I think that asking showed weakness, I also mistakenly felt that anyone who was successful didn’t have time to mentor nor would want to! Again, how foolish.
So please learn from my mistakes. ASK for help. The worst thing that could happen is someone could say no….and you move on to someone else. I’ve rarely had anyone say no! Most are happy to offer advice.
Also recognize that mentoring is a two way street. Both people should find value. I can’t tell you how much I’ve learned from the young high potential people I’ve mentored. They offer fresh perspectives and energetic ideas. It’s a win-win.
If you’re shy about picking up the phone and making that call to Mr..Big Guy or Gal…adopt the Nike swoosh and just do it! I’ve found that the higher up the position the more approachable the person. Don’t take my word for it….try it. You have everything to gain and nothing to lose.
How “Green” Is Your Brand?
It may not happen today or next week, but sooner or later, companies and individuals will choose consultants, vendors and employees based on their “green” attitudes and work ethics. You may be scratching your head about now, but – mark my words – the time is coming where ecological sensitivity, energy conservation, recycling and environmental protection will make a difference in business relationships. So, begin today…right now! Don’t hesitate to describe your work ethic in green terms. Point out your sensitivity to the environment. Let people know you recycle. Buy only products with the Energy Star rating. Make “green” your favorite color…and if you haven’t already “gone green,” start today.
Read more here:
http://www.valerieandcompany.com/personal-branding/strategic-personal-branding-and-you.html
I’m so excited about the NBC5 Interview!
I was a featured guest on the Dallas NBC5 series, “Ready for Recession Recovery.” In an interview with series host Brian Curtis, I provide expertise in building a personal brand for potential job seekers. I also offer valuable tips on how you can enhance your personal development through the branding process. To see this interview and learn more about personal branding, go to http://www.valerieandcompany.com.
Want to know more? Take a free personal brand quiz at: http://www.reachcc.com/brandquiz. Then, after reviewing your results, email Valerie at Valerie@valerieandcompany.com to schedule a telephone consultation so you can learn more about the next steps in building an authentic and relevant personal brand.
News Flash
I am so excited I just had to share this with you.
I spoke about Personal Branding on NBC Channel 5 News and it is going to be broadcast soon. I don’t have the date yet (stay tuned) but just had to share this exciting news with you.
In the meantime you can listen to my audio on “How to Brand Yourself to Success” here:
http://www.valerieandcompany.com/personal-branding/strategic-personal-branding-and-you.html
I’ll post soon with the date!
Valerie
