A writer once charged an executive $300 for writing a letter to stockholders about a rather complex situation. “But it took you less than an hour to write the letter. Why are you charging me so much?” asked the executive.
“It did, indeed, take only about 45 minutes to write your letter,” the writer replied, “but it’s taken me 20 years to learn how to write an effective business letter that quickly.”
Legendary Automaker Henry Ford once asked electrical genius Charlie Steinmetz to build some generators for his factory. One day the generators ground to a halt, and the repairmen couldn’t find the problem, so Ford called Steinmetz, who tinkered with the machines for a few hours and then threw the switch. The generators whirred to life—and soon Ford got a bill for $10,000 from Steinmetz. Flabbergasted, the tightfisted car maker inquired why the bill was so high.
Steinmetz’s reply: “For tinkering with the generators, $10. For knowing where to tinker, $9,990.” Ford paid the bill.
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