Digitally Distinct
That’s an interesting question, isn’t it? Let me explain.
If you go to the following site you can check out your Google rating.
Try it and you can determine yours. That is, how visible are you online? You see, knowing what Google says about you and proactively managing your personal brand online is critical to success. If you want to have a strong personal brand, you must not only be visible to people in person— like your networking groups and organizations—but you must be visible online as well.
Here’s the deal. In today’s world of work you are being googled—for lots of reasons. People google you before they meet you. Recruiters research candidates online. You could be googled by people who want to learn critical information about you.
So the message is clear. It’s important to develop a strong online identity. How? First begin by using social media. Take it one step at a time. LinkedIn is a good start for professionals. Learn to use it effectively to tell people all about you and your strengths. If you want more information, click “send me an email.”
