Can you state your five most relevant and compelling brand attributes (that is your own inner strengths or traits)?
True
False
Do you have a brand positioning statement or tag line stating your unique promise of value?
True
False
Can you clearly describe the demographics of your target audience (name, age, gender, profession, location, etc.)?
True
False
Can you describe the psychographics of your target audience (what they read, where they go on vacation, what they're interested in, etc.)?
True
False
Have you documented your vision for the world, something you would like to see happen for humanity or for the entire planet?
True
False
Have you documented your purpose for supporting your vision (this is your role in helping to turn your vision into reality)?
True
False
Do you know your short and long term goals?
True
False
When people introduce you, do they all use the same words to describe you?
True
False
Do you know who your competitors/peers are and what their strengths and weaknesses are?
True
False
Can you clearly describe what differentiates you from your competitors?
True
False
Do you have a brand communications plan for the year?
True
False
Have you written an article or white paper in the past three months that is connected to your vision?
True
False
Have you published any article for print in the past three months?
True
False
Have you published any article for the Web in the past three months?
True
False
Are you comfortable with your presentation skills?
True
False
Have you spoken before a group in the past three months?
True
False
Do you have your own newsletter, on-line or printed?
True
False
Do you have a plan for diminishing or eliminating any less desirable brand attributes (things that can get in the way of your own success)?
True
False
Do you have a personal brand identity system (business cards, stationery, e-mail template, etc.)?
True
False
Do you mark every project with your personal brand (e.g. e-mail, voice-mail greeting, reports, etc)?
True
False
Do you have a strong professional network of people both inside and outside of marketing?
True
False
Have you called, written to or gotten together with a member of your professional network this week?
True
False
Do you send regular communications (e-mails etc) to your network members?
True
False
Have you done something for a member of your network this week?
True
False
Is your personal style (wardrobe, business accessories, etc.) consistent with your brand and appropriate for your target audience?
True
False
Does your office or work environment communicate your brand?
True
False
Are your leisure activities (vacations, hobbies) consistent with your brand?
True
False
Do you belong to at least one professional association or organization?
True
False
Do you take an active role in a professional organization (e.g. sit on a board, volunteer, etc.)?
True
False
Do you actively participate in a philanthropic organization?
True
False
Are your brand goals SMART (Specific, Measurable, Attainable, Realistic and Time-frame specific)?
True
False
Are your goals documented?
True
False
Do you regularly track progress toward your goals?
True
False
Do you have metrics in place to assess your brand progress?
True
False
Do you have focus groups of peers or managers that provide feedback on your brand?
True
False
Do you regularly ask for feedback from peers or managers (at the end of a project, each quarter, etc.)?
True
False
Do you have a standard form that you use to gather feedback (after presentations, project completions, receipt of product or service, etc.)?
True
False
Do you have a coach or mentor?
True
False
Do you have a plan describing how you would like to see your brand evolve?
True
False
Do you know what the next step in the evolution of your brand is and when you're going to take that step?
True
False
