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Gratitude! It Makes Your Brand Sticky


“Gratitude can transform common days into thanksgivings, turn routine jobs into joy, and change ordinary opportunities into blessings.” ~ William Arthur Ward


Thanksgiving is one of my favorite times of the year. It’s when I show gratitude by giving out loaves of pumpkin bread—a family recipe and tradition during the Thanksgiving Holiday. When clients come to our office or when I meet a prospect, they’ll get a warm loaf. Since sharing is part of my brand, here’s my recipe for those who also love to cook! (PS – Strong brands are willing to SHARE!)

 Click here: Valerie’s Famous Pumpkin Bread

So what IS gratitude and what can it do for you?

It’s being thankful for those every-day positive things in your life. It’s the readiness to show appreciation. It’s the consistent act of kindness.

4 Reasons to Consciously Practice Gratitude

1. It energizes you – Make it a habit to start your day thinking through five things you are grateful for. By doing this, you not only set a positive tone for your day—you’ll also focus your thoughts more quickly on what you DO have rather than what you don’t have.

2. It boosts your brain power – This recent research shows that when we consciously practice an attitude of gratitude, things don’t just look better — they really do get better.

3. It brings people closer – If you want to make friends and influence others, show gratitude. There’s nothing magical about this—it’s a fact of life. Research tells us that the No.1 motivation for employees is to feel appreciated. Being grateful to others makes them feel like their jobs matter. We all have a basic need to feel appreciated.

4. It’s easier to smile – Early in my career, I was confronted by a “dora downer” type colleague saying offensively, “Valerie, why do you ALWAYS SMILE?” If I had known this fact, it could have been a great retort! It takes 43 muscles to frown and only 17 to smile.

  Watch This Video and SMILE!



 That’s My Voice: What’s yours? Let me hear your wisdom and I’ll send you a free article I wrote for SW Spirit Magazine.

Light bulb

Find out more about my books here:

 Do it Right!

“Do it right in the presence you exude. Do it right in how you communicate. Do it right in how you demonstrate a strong personal brand. Do it right in how you look, act, walk, talk and ARE from the inside out. Valerie’s tips will build your self-confidence knowing you can Do It Right.”

Do it Right!

Monday Morning Leadership for Women

“Business leaders refer to communications, teamwork, and etiquette as “the soft skills.” They are not the softskills if they can get you fired. They are the foundation of business relationships, and nothing happens in business until there is a relationship. This book fills an important gap in the education of new and seasoned professionals.”

~Tom Trotter-IBM Executive & Community Leader

Monday Morning Leadership for Women

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Valerie Sokolosky

Valerie Sokolosky

PCC, Master Brand Strategist

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